Kaitlin Wang

WSJ's reporter covering the LaBubu trend. She investigated the popularity and market dynamics of the collectible plushies.

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Aug 7, 2025 • 21min

Why Is Everyone Obsessed With Labubus?

Kaitlin Wang, a WSJ reporter who dives deep into trends, joins the conversation to unravel the Labubus craze. She shares how PopMart's blind-box strategy and artistic collaborations turned these quirky plushies into a must-have collectible. Ebony Hall, a noted Labubu influencer, chimes in about the excitement of unboxing and the cultural charm of these 'ugly-cute' toys. The duo discusses the emotional ties collectors develop and the competitive hunt for rare pieces in a thriving market. Will Labubus stand the test of time like Disney?

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