Why Is Everyone Obsessed With Labubus?
The Journal.
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The Rise and Future of Pop Mart's Boo-Boos
This chapter examines Pop Mart's rapid international growth and the appeal of its products, especially the 'boo-boos.' It contemplates the longevity of this trend and the potential for Pop Mart to develop into a brand similar to Disney, building a lasting legacy through its intellectual property.
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