The $100 MBA Show MBA2661 Everything You Need To Know About Sales
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Aug 8, 2025 Sales doesn't have to feel pushy or manipulative. Explore a fresh perspective built on clarity, trust, and genuine connection. Learn effective techniques like risk reversal that can alleviate customer fears. Discover how calming the sales process can enhance decision-making and strengthen relationships. Authentic communication and storytelling are vital in repositioning sales as an act of service. This insightful lesson empowers you to embrace sales with confidence and authenticity.
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Sales is About Clarity
- Sales is about clarity, not pressure or persuasion.
- If customers understand the value clearly, they convince themselves to buy.
Use Risk Reversal to Reduce Fear
- Lower customer fear with risk reversal like money-back guarantees.
- Removing risk calms nerves and enables clear buying decisions.
Honesty Builds Trust and Sales
- Always admit a product flaw upfront to build trust.
- Honesty makes customers see you as an advisor, increasing purchase likelihood.
