The Rebooting Show

The Depth Era

May 21, 2024
The podcast discusses the shift in publishing from breadth to depth, focusing on audience understanding and consumer-centric strategies. It explores challenges in media transformation, the role of technology, adapting to consumer-first approach, navigating data collection, AI in audience understanding, future of personalization, and transparency in advertising and publishing.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Shifting Focus from Traffic to Consumer-Centric Publishing Strategies
02:31 • 4min
3
Navigating Challenges in Media and Publishing Industry Transition
06:36 • 16min
4
Implementing Consumer-First Strategy and Technology Conversations in Publishing
23:03 • 2min
5
Navigating the Shift: Traditional Websites to Decentralized Platforms
25:10 • 9min
6
Navigating the Evolving Landscape of Consumer Expectations and Personalization
34:18 • 10min
7
Exploring the History and Future of Web Page Advertising
44:34 • 3min