Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.
Skip to topic:
- 00:00 Introduction and Media Challenges
- 01:02 Welcome to The Rebooting Show
- 01:44 Discussion on Audience vs. Consumer
- 03:38 Key Takeaways from the New Growth Agenda
- 07:22 Challenges in Media Transformation
- 09:37 The Role of Technology and Organizational Structure
- 13:01 Existential Threats and Industry Nostalgia
- 18:22 Adapting to a Consumer-First Strategy
- 25:59 Navigating Data Collection and Audience Insights
- 30:16 The Role of AI in Audience Understanding
- 36:00 The Future of Personalization and Content Delivery
- 38:55 Transparency, Privacy, and Value Exchange
- 44:47 The Future of Advertising and Publishing
