Navigating Challenges in Media and Publishing Industry Transition

Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.

Skip to topic:

• 00:00 Introduction and Media Challenges
• 01:02 Welcome to The Rebooting Show
• 01:44 Discussion on Audience vs. Consumer
• 03:38 Key Takeaways from the New Growth Agenda
• 07:22 Challenges in Media Transformation
• 09:37 The Role of Technology and Organizational Structure
• 13:01 Existential Threats and Industry Nostalgia
• 18:22 Adapting to a Consumer-First Strategy
• 25:59 Navigating Data Collection and Audience Insights
• 30:16 The Role of AI in Audience Understanding
• 36:00 The Future of Personalization and Content Delivery
• 38:55 Transparency, Privacy, and Value Exchange
• 44:47 The Future of Advertising and Publishing