Entrepreneurs on Fire Healing Chronic Disease & Building a Multi 7 Figure Global Solution to Empower Others to Heal with Dane Johnson
Dec 8, 2025
Dane Johnson is a holistic nutritionist and the CEO of Crohn's Colitis Lifestyle, known for his journey of overcoming severe Crohn's disease. In this conversation, he discusses how personal pain transformed into purpose, turning his health struggles into a scalable solution for others. Dane emphasizes the power of ultra-niching to authentically serve a community and advocates for leading with morals over profit. He also shares valuable insights on preventing burnout as a healer-founder and the importance of storytelling in building trust and connection.
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Turn Pain Into Niche Dominance
- Turning personal pain into a business focus creates near-monopoly positioning in a narrow niche.
- Ultra-niching plus the internet lets you own a market few others can touch.
Start With Story And Pain-Point Brainstorm
- Start with story: show you care and explain what worked for you to build trust.
- Brainstorm 5–10 pain points and design solutions you wish you had.
Near-Death With IBD Sparked The Mission
- Dane nearly died from inflammatory bowel disease and faced surgery and disability at 27.
- He spent months bedridden and used that suffering to research root causes and recovery.
