Real Estate Insiders Unfiltered

Portals, CRMs & AI: The Future of Real Estate with Andrew Wild

Dec 3, 2025
In this engaging discussion, Andrew Wild, a real estate tech executive with a rich history at Zillow and now VP at Lofty, dives deep into the future of the industry. He highlights the persistent importance of agents, even in the AI era, and emphasizes the need for CRMs to evolve into outcome-driven platforms. Andrew critiques the current state of portals and warns about the declining agent count amidst consolidation. He also reveals how AI can enhance workflows and nurture leads while keeping the human element intact.
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INSIGHT

Consumer Focus Is The Core Miss

  • The industry often loses focus on the consumer while obsessing over lawsuits and portal competition.
  • Andrew Wild argues true progress comes from delighting consumers throughout the ownership journey.
INSIGHT

Experience Trumps Data Parity

  • Portals now share similar MLS data so differentiation must come from user experience and follow-through.
  • Wild says connecting consumers to responsive, expert agents is the key differentiator.
ANECDOTE

Zestimate Taught Agents To Leverage Transparency

  • Early Zillow leaders taught agents to embrace the Zestimate and use it to win business rather than hate it.
  • Wild recalls smart agents who leveraged the estimate to gain trust and listings.
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