The Business of Fashion Podcast

How Dupe Culture is Challenging Traditional Luxury

7 snips
Oct 22, 2024
Malik Morris, a BOF correspondent, dives into the intriguing world of dupe culture, revealing how affordable brands like Quince and Italic are shaking up the luxury market. He discusses the rising awareness among consumers feeling priced out of luxury and the transparent pricing strategies of dupe brands. Social media's power in driving these trends is explored, alongside the ethical challenges dupe culture poses to luxury and indie brands. As luxury prices soar, Morris highlights the necessity for brands to innovate and re-engage with their customers.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Consumer Sentiment & Dupe Brand Appeal

  • Consumers feel "duped" by luxury brands' escalating prices, fueling the rise of dupe brands.
  • Dupe brands offer transparency by breaking down costs, appealing to price-conscious shoppers.
INSIGHT

Social Media's Impact on Dupe Brands

  • Social media is crucial for dupe brand success, with influencers playing a key role.
  • Influencers often create organic content showcasing cheaper alternatives to luxury goods, driving traffic to dupe brands.
ANECDOTE

Nadam vs. Quince

  • Quince's direct price comparisons in ads sparked controversy with Nadam, a cashmere brand.
  • Nadam's CEO publicly criticized Quince's tactics, claiming unfair comparison and questionable pricing practices.
Get the Snipd Podcast app to discover more snips from this episode
Get the app