Malik Morris

Malik Morris, a BOF correspondent, dives into the intriguing world of dupe culture, revealing how affordable brands like Quince and Italic are shaking up the luxury market. He discusses the rising awareness among consumers feeling priced out of luxury and the transparent pricing strategies of dupe brands. Social media's power in driving these trends is explored, alongside the ethical challenges dupe culture poses to luxury and indie brands. As luxury prices soar, Morris highlights the necessity for brands to innovate and re-engage with their customers.