The Window Cleaning Millionaire 48: Marketing, Seasonality, and Scaling Without Burning Out with Michael Grigery
Jan 5, 2026
In this discussion, Michael Grigery, a digital marketing entrepreneur and founder of Click Call Sell, shares insights from his extensive coaching experience with home service businesses. He emphasizes the critical importance of understanding financial metrics over mere marketing tactics. The conversation covers the necessity of branding for long-term success, marketing strategies based on seasonal trends, and the significance of effective delegation in scaling operations. Michael also discusses the value of community and actionable steps for avoiding burnout while achieving growth.
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Save During Upswings For Slow Seasons
- Delay gratification and avoid spending one-off windfalls on nonessential gear or vacations when revenue spikes.
- Save and build reserves so you can operate through slow seasons and make clear decisions.
Seasonality Creates Recurring Cash Risks
- Every home-service business faces seasonality and many owners underestimate its impact on cashflow.
- Not stacking cash in peak months creates a repeating cycle of debt and slow recovery.
Double Down On Marketing When Busy
- Spend heavily on marketing when you're busy to extend the busy window and book out further in advance.
- Pull back spending during slow periods and use your database and brand to keep revenue flowing cheaply.
