VinePair Podcast

Vodka Still Matters. A Lot.

Dec 2, 2024
Guest
Aleco Azqueta
Aleco Azqueta, the vice president of global marketing for Grey Goose, shares insights on vodka's enduring relevance in a rapidly evolving drinks market. The conversation explores vodka's vibrant resurgence, especially in classic cocktails like the martini. Azqueta discusses how effective marketing has reshaped vodka's brand identity for younger consumers. He also highlights innovative products and the cultural impact of the Honey Deuce cocktail at the U.S. Open, illustrating vodka's adaptability in the premium spirits landscape.
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Episode notes
1
Intro
00:00 • 2min
2
Vodka's Vibrant Revival
01:55 • 12min
3
The Resurgence of Vodka Through the Martini
14:04 • 4min
4
Navigating the Cocktail Landscape: The Vodka and Tequila Rivalry
17:43 • 2min
5
Exploring Vodka's Versatility and Premium Innovations
19:53 • 4min
6
The Honey Deuce Effect: Cocktails and Culture at the U.S. Open
24:02 • 20min
7
Evolution of the Cocktail Experience in NYC
43:48 • 3min