Vodka Still Matters. A Lot.
VinePair Podcast
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The Honey Deuce Effect: Cocktails and Culture at the U.S. Open
This chapter examines the unique interplay between advertising, live sports, and consumer experiences, particularly through the lens of the iconic Honey Deuce cocktail created for the U.S. Open. It highlights the evolution of sporting events into rich social experiences and details how the Honey Deuce became a cultural symbol, thanks in part to its marketing and social media presence. Furthermore, the chapter explores broader trends in nightlife and consumer preferences, emphasizing the shift towards quality and unique experiences in the beverage industry.
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