Vodka Still Matters. A Lot.
VinePair Podcast
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Navigating the Cocktail Landscape: The Vodka and Tequila Rivalry
This chapter delves into the changing dynamics of the cocktail industry, emphasizing the lasting appeal of vodka and the growing trend of tequila in cocktails. The discussion covers how consumer preferences are evolving, prompting vodka brands to rethink their marketing strategies to stay relevant.
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