Game Face: Female Athletes Are Redefining Commerce

Aug 9, 2024

Alexa Lombardo, a co-host with a flair for fashion and beauty, teams up with Candace Stewart, an insightful analyst in the beauty industry. Together, they discuss how female athletes are reshaping commerce by leveraging authentic storytelling. They explore the powerful collaborations between women in sports and beauty brands, highlighting how these partnerships redefine traditional beauty standards. The rise of emerging sports like rugby is also examined, along with the importance of aligning brand messages with athletes' true lifestyles. A fresh perspective on sports marketing unfolds!

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Rebranding and Collaboration in Future Commerce

02:08 • 2min

Empowering Voices: The Evolution of Female Athletes in Sports

04:14 • 14min

Authenticity and Storytelling in Sports Media

18:00 • 2min

The Power of Narrative in Women's Sports

20:05 • 4min

Redefining Relationships: Female Athletes and Evolving Narratives

23:56 • 4min

Redefining Beauty and Empowerment in Female Sports

27:48 • 16min

Redefining Brand Partnerships with Female Athletes

43:57 • 3min

feat. Alexa Lombardo and Candace Stewart

Alexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now!

Tunnel Fits: The Court is the new Catwalk

Key takeaways:

Female athletes are leading the charge in authentic storytelling, making them ideal partners for beauty brands.
Collaborations between beauty brands and female athletes are reshaping traditional beauty standards and enhancing product credibility.
Investment in emerging sports like rugby can yield significant returns as these sports grow in popularity.
Thoughtful and authentic brand partnerships, like SKIMS by Kim Kardashian, can effectively support and promote female athletes.
Brands can benefit from aligning with athletes' lifestyles, creating authentic and relatable connections with their audience.
[00:10:11]: "Female athletes are just really better storytellers, versus their male counterparts." - Alexa Lombardo
[00:39:54]: "SKIMS by Kim Kardashian... She's done it right. She's included the athletes. The athletes are centered in that." - Candace Stewart
[00:42:29]: "Sports are part of a lifestyle, and brands thinking about how they can fit into the lives of these athletes can create really natural and impactful partnerships." - Alexa Lombardo

Associated Links:

Learn more about Alexa Lombardo and Candace Stewart
Read Game Face: How Beauty Brands Are Scoring Big with Women's Sports
Check out Future Commerce on YouTube
Check out Future Commerce+ for exclusive content and save on merch and print
Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!