Alexa Lombardo, a co-host with a flair for fashion and beauty, teams up with Candace Stewart, an insightful analyst in the beauty industry. Together, they discuss how female athletes are reshaping commerce by leveraging authentic storytelling. They explore the powerful collaborations between women in sports and beauty brands, highlighting how these partnerships redefine traditional beauty standards. The rise of emerging sports like rugby is also examined, along with the importance of aligning brand messages with athletes' true lifestyles. A fresh perspective on sports marketing unfolds!
