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Future Commerce

Biohacking Too Close to the Sun?

Feb 28, 2025
This discussion dives into the intriguing collaboration between Nike and Kim Kardashian's Skims, exploring its impact on the activewear market. The hosts also delve into the ominous yet fascinating future of gene editing, including attempts to resurrect extinct species like mammoths. Plus, they unpack the implications of Howard Lutnick's new role as Commerce Secretary and what's ahead for the commerce landscape. With tales of glowing pets and ethical dilemmas in bioengineering, the conversation is as thought-provoking as it is entertaining.
38:45

Podcast summary created with Snipd AI

Quick takeaways

  • The partnership between Nike and Skims aims to innovate women's performance wear, addressing cultural shifts in the athleisure market.
  • The Los Angeles Project's gene editing ambitions spark ethical debates about biotechnology and the emerging frontier of synthetic life.

Deep dives

The Art and Science of Ad Creation

Creative advertising relies on a balance of artistic expression and analytical data. Media buyers often lean toward data-driven decision-making, using tools such as pivot tables, while creative teams trust their instincts. This discrepancy can hinder organizational growth and the ability to identify successful advertising concepts. Solutions, like those proposed by Motion, aim to bridge this gap by integrating visual reporting, allowing teams to synchronize their efforts and enhance ad performance.

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