Biohacking Too Close to the Sun?

Feb 28, 2025

This discussion dives into the intriguing collaboration between Nike and Kim Kardashian's Skims, exploring its impact on the activewear market. The hosts also delve into the ominous yet fascinating future of gene editing, including attempts to resurrect extinct species like mammoths. Plus, they unpack the implications of Howard Lutnick's new role as Commerce Secretary and what's ahead for the commerce landscape. With tales of glowing pets and ethical dilemmas in bioengineering, the conversation is as thought-provoking as it is entertaining.

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ANECDOTE

Lutnick's Double Swearing-In

Howard Lutnick was sworn in twice as Commerce Secretary, once officially and once ceremonially by President Trump.
He also appointed his young sons to run Cantor Fitzgerald.

INSIGHT

NikeSkims: A Strategic Partnership

Nike partnering with Kim Kardashian's Skims creates a new women's activewear brand launching in Spring 2025.
This move benefits Nike by tapping into Skims' body-conscious design and expanding market reach.

INSIGHT

Skims: Rescuing Nike?

Skims' partnership with Nike could be a strategic move to bolster Nike's brand and expand its market reach.
This is a significant move, as Skims has a substantial presence in the market, comparable to luxury brands like Gucci.

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We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs!

Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our show wherever you listen to podcasts, subscribe to our weekly newsletters, and join us on Instagram, YouTube, LinkedIn, TikTok, and X.

We Almost Never Doubted You, Nike

Key takeaways:

[:03:00] Howard Lutnick sworn in – twice, for good measure – as Secretary of Commerce. Track his first months in the job, follow our series First 100 Days.
[09:00] Nike partners with Kim Kardashian-owned brand, Skims, tapping into a new corner of the activewear market.
[25:00] The Los Angeles Project is the latest bold attempt at gene-editing and foresees a future where “life itself is brought under human design.”
“There’s so much happening with Lutnick at the helm, and it’s worth keeping an eye on what the expanded responsibilities mean for commerce and beyond.” — Phillip
“I think Nike is making good moves. I think they're making smart financial decisions, and they're partnering with the right people.” — Brian
“For everything I’ve ever thought about Kim K, she continues to absolutely defy expectations as the ultimate business person.” — Phillip
“The first movie studio to get the dragons wins.” — Brian
“One company has made pigs with 69 gene edits to make their organs more compatible for human transplants... But are glowing rabbits really where we need to go next?” — Phillip

In-Show Mentions:

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