10min chapter

Future Commerce cover image

Biohacking Too Close to the Sun?

Future Commerce

CHAPTER

Nike and Skims: A Strategic Collaboration

This chapter highlights the upcoming Shop Talk event and delves into the unexpected partnership between Nike and Skims, aiming to innovate women's performance wear. The discussion reveals Nike's struggle for cultural relevance and Skims' rise, while analyzing market reactions and celebrity branding's impact. Through speculation on strategic motivations, the chapter evaluates the implications of their collaboration and its potential influence on the athletic fashion landscape.

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