The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: Inside Dropbox, Salesforce & Heroku's Product-Led Growth Engine; What Works & What Doesn't | Why Startups Doing Paid Under $100M ARR are not PLG | Why PLG is a Business Model, Not a Go-To-Market Motion with Adam Gross, Former CEO @ Vimeo
51 snips
Apr 26, 2024 Adam Gross, the former CEO of Vimeo and Heroku, shares his expertise in product-led growth (PLG) strategies. He reveals key insights from his experiences at Salesforce and Dropbox, discussing customer acquisition and growth mindset. Adam argues that PLG is a comprehensive business model, not just a go-to-market motion, and explains why startups with less than $100M ARR often misidentify as PLG. He emphasizes the importance of aligning sales within a PLG framework and offers advice on optimizing growth channels for long-term success.
AI Snips
Chapters
Transcript
Episode notes
Growth Mindset
- A growth mindset means intentionally owning growth, not just experiencing it.
- It involves understanding marketing, messaging, and industry transformation narratives.
Dropbox's Acquisition Innovation
- Dropbox was innovative in customer acquisition, even in its early stages as employee 11.
- Adam Gross learned the importance of innovative customer acquisition from Dropbox.
Holistic Growth
- Growth involves a holistic vision for customers, not just improving existing flows.
- Consider your business theory, customer journey, and how value propositions interact with customer experience.