Marketing Operators What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing
22 snips
Dec 16, 2025 Explore the power of transactional SMS marketing and how it can enhance subscription models and reduce churn. Dive into the Marty Supreme campaign, a masterclass in social-first marketing that turns ordinary moments into viral sensations. Discover the intricacies of TikTok Shop, where measuring success goes beyond immediate revenue to focus on impressions and community engagement. Learn how brands are leveraging affiliates and creator-led strategies to maximize their impact and create memorable marketing stunts.
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Transactional SMS That Upgraded A Subscription
- Connor McDonald described receiving a transactional SMS that upgraded his subscription by replying "Save big."
- The message auto-upgraded his plan and demonstrated a highly effective, low-friction retention play.
Pull Revenue Forward For Churn Risks
- Connor Roland suggested brands should sometimes pull future revenue forward when a customer is a churn risk.
- Extracting a quarter's revenue up front can beat losing the customer and increase realized LTV.
Single-SKU Funnels Beat Convoluted Brand Sites
- Hosts discussed why Grüns runs separate brand sites for different SKUs to preserve distinct value props and funnels.
- Single-skew, focused funnels often outperform multi-product sites for digital acquisition and signal clarity.