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The podcast discusses the three types of problems worth solving: hole problems, teleporter problems, and status level jump problems. It emphasizes the importance of choosing the right problem for a successful startup and shares personal stories and examples. The chapter also highlights the importance of finding customers with urgent problems.
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Quick takeaways
- Identifying and solving 'whole' problems builds trust with customers and gives entrepreneurs slack in other business functions.
- Solving 'teleporter' problems involves removing the most difficult and painful step in a customer's process, requiring deep domain expertise and understanding of the customer's commitment.
Deep dives
Problem archetype number one: the whole
The first problem archetype discussed is 'the whole.' In this type of problem, the customer is stuck in a hole and staying in that hole will have severe consequences for their business or personal life. These problems are urgent and every second they go unsolved is quantifiably painful. The key characteristic of whole problems is their urgency, which leads customers to be less discerning about the solution. Finding and solving a whole problem gives the entrepreneur slack on other business functions and builds a strong level of trust with the customer.
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