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This chapter discusses the three arc types of problems that customers are willing to solve and advises against choosing the problem arc types that customers won't solve. The speaker shares a personal story about their experience tracking stocks at a finance company and highlights the importance of this information and the puzzle of identifying the buyers.

Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems.

00:40 The Types of Problems Customers Will Solve
01:00 Manhattan in 2007
05:48 Achievement Incentives
06:30 Be Careful What You’re Getting Good At
07:37 Nat Eliason - Getting Too Good at the Wrong Thing
08:21 Bad Early Decisions
09:53 Byldd
10:54 Problem Archetype 1: Hole Problems
14:23 Baby Quip
17:04 Problem Archetype 2: Teleporter Problems
19:19 Problem Archetype 3: Status Level Jump