Indie Game Lunch Hour Why Early Marketing Matters
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Apr 30, 2025 Corina Diaz, a seasoned digital media strategist with over 15 years in entertainment marketing, shares invaluable insights on early marketing for indie games. She discusses the journey from traditional tactics to modern social media strategies, emphasizing community and representation. Corina highlights the power of developer stories, the importance of gathering feedback during playtesting, and how to balance marketing authenticity with game integrity. She also offers practical steps for building a strong online presence and engaging with audiences before a game's launch.
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Corina's Game Industry Journey
- Corina Diaz entered the games industry after working in entertainment and marketing for over 15 years.
- She transitioned to indie gaming by leveraging her marketing skills within an indie studio despite initial industry doubts.
Start Marketing Early for Efficiency
- Early marketing overlaps with game design as both define the audience and features.
- Apply marketing methodology from the start to save costs and build a community effectively.
Use Early Marketing for Feedback
- Early marketing helps find honest feedback and playtesters beyond your development bubble.
- Capture funny bugs and internal discussions early to enrich your game's community content.