Why Early Marketing Matters
Indie Game Lunch Hour
00:00
Breaking Into the Indie Game Market
This chapter narrates the speaker's journey from initial reluctance to success in marketing within the video game industry, emphasizing the significance of community and representation, especially for women. It highlights the critical role of early marketing in indie game development, outlining practical strategies for engaging audiences and fostering trust. Additionally, the speaker discusses the importance of integrating marketing efforts with game design to enhance the overall success of indie projects.
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