Corina Diaz

Digital media strategist with over 15 years of experience driving marketing and community strategy for entertainment brands. Expert in launching standout indie games and shaping industry-wide initiatives.

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Apr 30, 2025 • 57min

Why Early Marketing Matters

Corina Diaz, a seasoned digital media strategist with over 15 years in entertainment marketing, shares invaluable insights on early marketing for indie games. She discusses the journey from traditional tactics to modern social media strategies, emphasizing community and representation. Corina highlights the power of developer stories, the importance of gathering feedback during playtesting, and how to balance marketing authenticity with game integrity. She also offers practical steps for building a strong online presence and engaging with audiences before a game's launch.

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