The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 737: How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
May 3, 2024
Guest Kyle Norton, CRO at Owner.com, shares insights on building GTM efficiency in SMB sales. Topics include staying focused, scaling without inefficiency, and operational excellence. Discussions on prospect data enrichment, optimizing sales infrastructure, content production efficiency, sales rep compensation, and transitioning to outbound sales models.
44:09
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Prioritize deal quality over quantity before scaling sales operations for sustainable growth.
- Invest early in prospect data to boost sales team efficiency and engagement rates.
Deep dives
Building Go-To-Market Efficiency in SMB Sales with Owner Sierra Kyle Norton
Owner.com, a series B vertical SaaS software business, targets mom and pop restaurants as its ideal customer profile. Kyle Norton, the CRO, emphasizes the importance of maintaining focus, scaling efficiently, and integrating operational excellence into the organization at different growth stages. He shares insights on building a highly productive SMB sales engine, leveraging his experience from previous roles at Shopify and enterprise startups.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
