The Hustle Daily Show A history of failed Legos: from nearly bankrupt to untouchable
Oct 21, 2024
Lego’s journey from near bankruptcy to dominance is filled with fascinating twists. The 90s saw innovative missteps and product flops that nearly sank the brand. One infamous initiative, Galador, struggled to compete with the Bionicle series and highlighted critical failures. The shift from classic bricks to action figures brought new challenges. Yet, through strategic partnerships and a focus on beloved franchises, Lego reinvented itself, showcasing resilience and creative evolution in the toy industry.
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