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A history of failed Legos: from nearly bankrupt to untouchable
The Hustle Daily Show
The Rise and Fall of a Failed Lego Adventure
This chapter explores the history of the failed Lego initiative, 'Galador, Defenders of the Outer Dimension,' and its impact on the company's fortunes. It highlights how the mediocre reception of the show and its competition with the Bionicle series contributed to Lego's financial challenges and subsequent transformation in 2004.
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