The Hustle Daily Show cover image

A history of failed Legos: from nearly bankrupt to untouchable

The Hustle Daily Show

00:00

The Rise and Fall of a Failed Lego Adventure

This chapter explores the history of the failed Lego initiative, 'Galador, Defenders of the Outer Dimension,' and its impact on the company's fortunes. It highlights how the mediocre reception of the show and its competition with the Bionicle series contributed to Lego's financial challenges and subsequent transformation in 2004.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app