2min chapter

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A history of failed Legos: from nearly bankrupt to untouchable

The Hustle Daily Show

CHAPTER

The Shift from Bricks to Action Figures: A Toy Brand's Experiment

This chapter examines a toy brand's shift towards action figures with the Galador line, stepping away from its traditional brick products. It highlights the challenges faced with the Bionicle series and emphasizes the importance of a cohesive product ecosystem for fostering creativity and market appeal.

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