How Apple is building an army of 'faithfuls' in India

For almost two decades, India was a stagnant market for one of the leading tech companies of the world. But in 2021, things changed and Apple’s sales graph in India began to rise upwards.

By 2022, Apple sold over 7 million iPhones in the country. And then in April, Apple CEO Tim Cook inaugurated India’s first Apple retail store in Mumbai. But compared to markets like the US and China, Apple’s numbers in India are far from substantial.

Yet, the company is looking to give Its Indian customers a premium experience, even if the sales don’t yet justify it.

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