How Apple is building an army of 'faithfuls' in India
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Building Loyalty and Telling Stories: The Apple Phenomenon
Exploring how Apple builds a strong connection with its customers through storytelling, this chapter discusses the loyalty of Apple users who collect and preserve Apple products like souvenirs. It also highlights the cult-like following of Apple's exclusive stores and emphasizes Apple's focus on building trust and telling stories to create a meaningful market share in price-sensitive markets like India.
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