Infinite Loops Eric Jorgenson — on Publishing, Progress & Reinventing the Playbook (EP.194)
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Dec 21, 2023 
Eric Jorgenson, author and CEO of Scribe Media, discusses the death of the marketing department, changing economics for creators, the impact of Balaji, the future of publishing, embracing collaboration, and the disintermediation of traditional publishing in this entertaining podcast.
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Creator Monetization Playbook
- Start monetizing with permissionless revenue streams like platform ads or affiliate links.
- Gradually move towards individual brand deals and deeper partnerships as your audience grows.
Marketing's Evolution
- Marketing departments are becoming media departments as brands compete for attention.
- Successful brands mimic media companies, building trust and engagement organically.
Epic Gardening's Success
- Kevin Espiritu of Epic Gardening started with a blog, then expanded into YouTube and e-commerce.
- His media-first approach led to a $100 million gardening conglomerate.