Eric Jorgenson — on Publishing, Progress & Reinventing the Playbook (EP.194)
Dec 21, 2023
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Eric Jorgenson, author and CEO of Scribe Media, discusses the death of the marketing department, changing economics for creators, the impact of Balaji, the future of publishing, embracing collaboration, and the disintermediation of traditional publishing in this entertaining podcast.
Creators and businesses should embrace authenticity and build media departments instead of traditional marketing departments.
Open-mindedness and agility are crucial in embracing progress and pushing boundaries.
The publishing industry is evolving, and self-publishing and direct author-to-reader connections are becoming more advantageous.
Deep dives
The Value of the Creator Economy
The podcast episode discusses the value of the creators in the economy and the potential for growth and impact they have. It emphasizes the different stages of scaling for creators, starting from a small audience to developing individual brand deals and eventually creating their own businesses. The importance of long-term partnerships and the need for brands to invest early in creators is highlighted. The episode encourages both creators and businesses to embrace authenticity and build media departments rather than traditional marketing departments.
Embracing Open-Mindedness and Progress
The conversation in the podcast revolves around the importance of open-mindedness and agility in embracing progress. It emphasizes the need to challenge conventional thinking and embrace the unknown. The significance of understanding that current knowledge and beliefs may be limited and that progress lies in pushing boundaries is highlighted. The passage from the biology book is mentioned, emphasizing the potential for humans to continue advancing and living through another industrial revolution with technologies like AI, nuclear energy, and nanotech.
Reviving the Publishing Industry
The podcast episode also delves into the publishing industry and discusses the need for disintermediation and rethinking. While traditional publishing houses still hold power and prestige, the episode highlights the changing landscape of publishing and the advantages of self-publishing and direct author-to-reader connections. The context around traditional publishing agreements is examined, focusing on the reduced barriers to entry and the ability for authors to have more control over their work. The episode introduces the role of Scribe Book Publishing in revitalizing the industry and highlights its customer-focused approach.
The importance of technology and innovation
The podcast discusses the moral and transformative value of technology and the urgent need for society to embrace and support innovation. It highlights the gap between what is possible with technology and the fear-driven resistance to change, emphasizing the potential for technology to improve lives, create new markets, and solve pressing global issues. It advocates for a shift in mindset towards embracing technology and recognizing its potential for progress and safety.
The future of publishing and the power of curation
The podcast explores the evolving landscape of book publishing, emphasizing the need for a more inclusive and flexible approach. It discusses the emergence of new tools and platforms, such as AI-driven voice cloning and advanced audio book options. It also highlights the importance of curation in an era of information overload, where the ability to curate and package ideas becomes as crucial as the creation process. The podcast promotes collaboration, abundance mindset, and the possibilities of leveraging technology to unlock new publishing opportunities.
Eric Jorgenson is (deep breath) an author, investor, writer, podcast host, online course creator, and the CEO of Scribe Media (breathe out). He joins the show to discuss the death of the marketing department, the changing nature of business-to-creator economics, the most impactful thing he learned from Balaji, the future of the publishing industry, and MUCH more! Important Links:
