18min chapter

Infinite Loops cover image

Eric Jorgenson — on Publishing, Progress & Reinventing the Playbook (EP.194)

Infinite Loops

CHAPTER

Partnering with Creators: Building Authentic Relationships

This chapter explores the concept of partnering with creators, highlighting the importance of authenticity and values alignment. It discusses the progression of the partnership, from referring customers to long-term committed partnerships and even purchasing equity in the business. The chapter also advises companies to build a stable of creators and flood niche markets with partnerships to find potential stars and develop lasting relationships.

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