GTM Live RV226 - How To Fix The Broken Revenue Factory
21 snips
Dec 10, 2024 Explore innovative strategies to enhance go-to-market plans, led by finance professionals for better marketing alignment. Discover how AI can transform sales roles, improving efficiency by reshaping traditional practices. Learn why a portfolio approach to marketing is crucial for maximizing ROI. The discussion challenges outdated trade show practices, advocating for cost-effective digital engagement. Shift your perspective on inbound marketing as the landscape evolves, focusing on sustainable revenue models.
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Broken Sales Process
- The entire sales process is often broken, not just the sales team.
- SDRs are a small part of the budget; the whole factory needs fixing.
Rethinking SDRs
- Chris Walker initially agreed that SDRs were unproductive.
- He changed his perspective after examining the bigger picture.
Cost of Free Advice
- Be cautious about free advice, especially blanket advice on LinkedIn.
- Consider the context and relevance to your specific situation.