Rethinking Sales and Marketing Efficiency

In this episode, Chris Walker talks with host Nick Flamini about practical ways to improve go-to-market strategies, strengthen the connection between finance and marketing, and make small teams more effective with AI.

Key topics include:

• Why CFOs should lead the go-to-market planning model that drives how marketing operates.

• The inefficiencies in traditional SDR roles and how to rethink sales processes with AI and full-cycle AEs.

• Why companies must adopt a portfolio approach to marketing investments to maximize ROI.

• The fallacy of blanket advice and how businesses can find the right strategies for their unique circumstances.

• Why bootstrapping to $10M ARR is the new benchmark for success.

• How to transform event participation into a high-ROI strategy without costly trade show booths.

• The shift to AI-powered small teams and why they’re outperforming large, traditional teams.

• Rethinking inbound marketing and why it no longer serves as the best practice for B2B companies.

Listen to the full episode to learn actionable strategies for building a more efficient and effective revenue engine.