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The Obvious Choice
115 | $500k/yr. 1,400 followers. Meet Melissa.
Sep 13, 2023
Melissa Shevchenko, a former corporate employee turned thriving online fitness coach, shares her inspiring journey from in-person training to generating nearly $500,000 annually with just 1,400 followers. She reveals how she transformed her income from $8,000 a month to an impressive $70,000 online. Melissa discusses the significance of mentorship, developing premium offers, and maintaining a balanced lifestyle. She emphasizes the importance of genuine connections and client care while encouraging listeners to take imperfect action towards their goals.
53:31
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Quick takeaways
- Melissa's transition from in-person training to online coaching highlights the necessity of adaptability in business during challenging times.
- By fostering a strong community and engaging with clients through personalized communication, Melissa enhances retention and loyalty in her coaching program.
Deep dives
Transitioning from In-Person to Online Training
Melissa transitioned her business from in-person personal training to a fully online model, originally starting in 2014 within a local gym. After opening her own gym in 2015, she began exploring online training in 2016 but embraced it out of necessity due to COVID-19 in 2020. Faced with a complete shutdown and zero income, she began training clients over Zoom, which led to enrolling in a mentorship program to enhance her knowledge. By mid-2020, she completely shifted to online coaching, achieving significant financial success, with her business reaching annual profits between $400,000 to $500,000.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode