The Obvious Choice 115 | $500k/yr. 1,400 followers. Meet Melissa.
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Sep 13, 2023 Melissa Shevchenko, a former corporate employee turned thriving online fitness coach, shares her inspiring journey from in-person training to generating nearly $500,000 annually with just 1,400 followers. She reveals how she transformed her income from $8,000 a month to an impressive $70,000 online. Melissa discusses the significance of mentorship, developing premium offers, and maintaining a balanced lifestyle. She emphasizes the importance of genuine connections and client care while encouraging listeners to take imperfect action towards their goals.
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Melissa’s Journey to Online Success
- Melissa transitioned from in-person training making $8k-$10k monthly to online coaching with a peak $70k month.
- The shift began with dabbling online in 2016 and dramatically grew after COVID-19 hit in 2020, forcing a full switch.
Small Audience, Big Results
- Melissa proves that a huge social media following isn't necessary for online coaching success.
- She generates most clients via Facebook communities despite only 1,400 Instagram followers.
Use Enrollment Cycles
- Use open and close enrollment cycles to focus on client fulfillment without constant selling.
- This schedule improves mental health and delivers higher quality coaching.