Lenny's Podcast: Product | Growth | Career

The ultimate guide to performance marketing | Timothy Davis (Shopify)

270 snips

Jul 28, 2024

Timothy Davis, a performance marketing expert with experience at Shopify and other major companies, shares invaluable insights on optimizing paid growth strategies. He discusses when to invest in performance marketing and common pitfalls companies encounter. The conversation dives into building effective marketing teams and enhancing creative performance. Davis also explores the future of performance marketing with AI and the importance of strategic timing and data analysis for successful campaigns. Get ready to elevate your marketing game!

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ADVICE

Prioritize Paid Search

Prioritize paid search, as it's user-driven and relevant.
Other paid advertising is disruptive and may not fit your business.

INSIGHT

Paid Search vs. Disruptive Media

Paid search is essential because it's user-initiated.
Disruptive media like Meta ads and YouTube ads are less critical, especially for startups.

ADVICE

Identify Growth Potential

Analyze user data and existing analytics platforms.
Identify where users already find you and amplify your presence there with paid promotion.

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