Indie Bites

Stair stepping to millions in SaaS revenue - Craig Hewitt, Castos

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Mar 8, 2023
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ANECDOTE

Craig's Podcasting Origin Story

  • Craig Hewitt started podcasting by launching his own show, Rogue Startups, in 2014 to enter the podcast community.
  • This experience revealed backend challenges, inspiring him to launch Podcast Motor as a service to help podcasters.
ANECDOTE

Building Podcast Motor Side Hustle

  • Podcast Motor began as a side project while Craig was in sales, built with a simple website and Stripe payment form.
  • Over about 18 months, he grew it part-time before quitting his day job to focus fully on the service.
ADVICE

Use Stair Stepping to SaaS

  • Stair stepping from a productized service to SaaS avoids upfront product build costs and risks.
  • Consider acquiring or partnering with existing products to ease the transition into SaaS.
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