Craig Hewitt is the Founder and CEO of Castos, a bootstrapped podcast hosting and analytics platform with a services arm for podcast production. He’s been in podcasting almost a decade, having started his own show, Rogue Startups and his production service Podcast Motor (which he folded into Castos). Craig not only shares his ponderings on his show, but he also writes a weekly newsletter called Founder Insights.
What we covered in this episode:
- Craig's background in sales
- Launching a podcasting productized service in 2014
- Stair stepping to SaaS
- Acquiring Seriously Simple Podcasting
- Product positioning
- Growth and marketing for Castos
- His approach to podcasting
- Bootstrapping vs raising
- Founder Insights newsletter
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Sponsor - Ahrefs
Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.
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