Craig Hewitt is the Founder and CEO of Castos, a bootstrapped podcast hosting and analytics platform with a services arm for podcast production. He’s been in podcasting almost a decade, having started his own show, Rogue Startups and his production service Podcast Motor (which he folded into Castos). Craig not only shares his ponderings on his show, but he also writes a weekly newsletter called Founder Insights.

What we covered in this episode:

• Craig's background in sales
• Launching a podcasting productized service in 2014
• Stair stepping to SaaS
  • What is Stair Stepping?
• Acquiring Seriously Simple Podcasting
• Product positioning
• Growth and marketing for Castos
• His approach to podcasting
  • Castos Originals
• Bootstrapping vs raising
• Founder Insights newsletter

Recommendations

• Book: Who Not How by Dan Sullivan
• Podcast: Startups for the Rest of Us
• Indie Hacker: Moritz Dausinger

Follow Craig

• Twitter
• Personal website

My links

• Twitter
• Indie Bites Twitter
• Indie Bites YouTube
• Join the membership
• Personal Website
• Buy A Wallet
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)
• This Indie Life Podcast

Sponsor - Ahrefs

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