Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff

In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.

Key Takeaways

• Ali's journey into ad tech began with a desire to learn something new.
• Her background in psychology helps her understand clients better.
• Building trust and confidence is crucial in partnerships.
• She emphasizes the importance of human connection in business.
• Ali believes in setting high standards for herself and her team.
• Her experiences at various companies shaped her approach to ad tech.
• She sees the ad tech industry as a puzzle to solve.
• Ali values the importance of creative strategies in advertising.
• She believes in the power of communication over email.
• Finding balance in life is a continuous journey.

Chapters

00:00 Introduction to Ali Wendroff

01:08 Journey into Ad Tech

04:32 Influences and Inspirations

07:37 Building from the Ground Up

11:10 Transitioning to ShareThrough

14:14 Industry Trends and Future Outlook

19:50 Psychology in Ad Tech

24:43 Finding Balance and Motivation

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