AdTechGod Pod
Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff
Apr 8, 2025
Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, blends her psychology background with ad tech expertise. She emphasizes the critical role of human connection in building trusted partnerships. Ali reflects on her career journey and the importance of creative strategies in advertising. She discusses the evolving ad tech landscape, highlights the integration of AI, and shares insights on maintaining work-life balance, illustrating the continuous effort needed to harmonize personal passions and professional commitments.
27:58
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Quick takeaways
- Ali Wendroff emphasizes the significance of human connection and building trust in partnerships to navigate the evolving ad tech landscape.
- Her background in psychology informs a client-first approach that enhances communication and fosters meaningful relationships in the ad tech industry.
Deep dives
Ali Wendroff's Journey into Ad Tech
Ali Wendroff's entry into the ad tech industry was driven by a desire to learn and grow after transitioning from a path in child psychology. Her early experiences in volunteer work shaped her understanding of customer service and human connection, which she later applied in her career. Starting at PubMatic, she faced significant challenges but embraced them as opportunities, ultimately managing a $60 million business despite being new to the industry. Her journey emphasizes how challenging oneself and leveraging support networks can lead to substantial personal and professional growth.
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