

CEO Lessons: Bulls**t Mission Statements, Firing People & Saying ‘NO'
362 snips Oct 10, 2023
The hosts dive into the pitfalls of traditional mission statements, advocating for genuine, enjoyable project goals instead. They share hard-won lessons on hiring quality talent and creating a positive work culture. Tips on mastering goal setting reveal strategies for achievable ambitions, while navigating tough conversations highlights the importance of clear communication. With humor and personal anecdotes, they emphasize the value of focus and saying 'no' to distractions, ensuring listeners walk away with practical insights for their own ventures.
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Mission Statement Advice
- Keep mission statements simple and selfish, focusing on working with cool people on interesting things.
- Avoid grand, unrelatable mission statements like "changing the world."
Native Deodorant Trademark
- Moiz Ali faced trademark issues when selling Native Deodorant because he didn't initially own the trademark.
- He had to buy it for a large sum later, highlighting the importance of securing trademarks early.
Branding and Design
- Prioritize good naming and branding from the start, as it adds significant value.
- Invest in quality design, as it doesn't necessarily cost more but requires taste and the right people.