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CEO Lessons: Bulls**t Mission Statements, Firing People & Saying ‘NO'

My First Million

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Redefining Mission Statements

In this chapter, speakers share their experiences with the evolution of mission statements in their businesses, prioritizing enjoyable projects over lofty ambitions. They discuss the importance of hiring quality employees and the challenges of maintaining a strong work culture, particularly in low-wage environments. The chapter also highlights the significance of branding, trademark ownership, and design in creating a successful business that aligns with personal values.

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