Understanding Journey Atlases

A customer journey atlas serves as a comprehensive catalog of customer journeys, acting as an organizational tool for businesses to structure and visualize these journeys effectively. The analogy of a teenager's messy room represents a chaotic assortment of customer interactions, while a journey atlas acts like a well-organized closet that provides clarity and structure. This tool allows businesses to identify and create patterns from customer experiences, providing a bird’s eye view that highlights how journeys are connected across different stages of the customer lifecycle. By laying out these journeys in a systematic way, organizations can better understand how to address customer needs and improve overall experience.