357: Everybody Needs A Journey Atlas

Join Joanna DeCentenia, a CX expert and veteran colleague of Martin Gill, as she dives into the transformative power of a journey atlas. She explains how this tool fosters a unified, customer-centric language across departments. Through relatable analogies, Joanna emphasizes the importance of organization and collaboration for effective customer experience management. Learn how organizations like Eon utilize journey atlases for continuous improvement and discover the role of technology, including generative AI, in enhancing customer journey mapping.