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2min chapter
357: Everybody Needs A Journey Atlas
The CX Cast
Understanding the Journey Atlas: Foundations and Evolution in Transformation
This chapter explores the journey atlas as a vital tool for organizations in transformation, emphasizing the need for an initial 'straw man' version to prioritize key journeys. It showcases real-world examples, such as Eon, demonstrating how organizations can effectively adapt and scale their journey atlases over time.
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