workshops work 238 - Transforming Brainstorming Sessions into Effective Workshops with Alexandre Eisenchteter
Oct 10, 2023
Alexandre Eisenchteter, founder of Storms and a creative problem-solving advocate, dives into the art of transforming casual brainstorming into structured workshops. He highlights how properly facilitated sessions can unlock creative potential and collaboration. Alex shares insights on common pitfalls, the importance of nurturing 'bad' ideas longer, and practical strategies for effective engagement. Discover how initial scoping meetings can align goals and enhance the outcome of brainstorming activities, making them more impactful in day-to-day applications.
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Facilitation Needs Wider Recognition
- Many facilitators do facilitation work without calling themselves facilitators or knowing the term. - Facilitation should be a widespread skill accessible to everyone for better collaboration.
Started Career with Sticky Notes
- Alexandre began his career at 3M, working on a post-it note manufacturing plant. - One of his first projects was optimizing paper waste from the post-it production line.
Brainstorming is a Complex Craft
- Brainstorming is far richer and more complex than most simplified online descriptions. - It involves deliberate creativity and structured shifting between divergent and convergent thinking phases.
