Alexandre Eisenchteter

Alexandre Eisenchteter, founder of Storms and a creative problem-solving advocate, dives into the art of transforming casual brainstorming into structured workshops. He highlights how properly facilitated sessions can unlock creative potential and collaboration. Alex shares insights on common pitfalls, the importance of nurturing 'bad' ideas longer, and practical strategies for effective engagement. Discover how initial scoping meetings can align goals and enhance the outcome of brainstorming activities, making them more impactful in day-to-day applications.