Play Bigger, co-authored by Christopher Lochhead and several others, provides a framework for businesses to dominate their markets by creating new categories. The book emphasizes the importance of defining a unique market space, crafting a compelling narrative, and building a strong brand identity. It offers practical strategies for businesses to differentiate themselves from competitors and establish themselves as category leaders. The book's insights on category design, brand building, and market leadership have made it a valuable resource for entrepreneurs and business leaders. Its practical advice and real-world examples make it accessible and applicable to a wide range of businesses.
Michael Jr. is a world class comedian who is not out to just get laughs. He is out to “give people the opportunity to laugh” and help set the stage for meaningful, purposeful content of the heart and soul. His personal mission is to “comedically inspire people to walk in their purpose.” He is accomplishing this in massive numbers while on stage with The Tonight Show, Jimmy Kimmel, Comedy Central, Oprah’s Super Soul Sunday and Tedx Talks. He’s featured in the movie, “Selfie Dad.” So I connected with Michael Jr while he was on set somewhere and we had our conversation via phone, which I never do. So while the audio is clear, it’s via phone. I was also with renowned businessman and author, Mark Timm, who actually introduced me to Michael Jr.. In this conversation you will hear how Michael views that all of us, in living our lives, are preparing and setting the stage. For what? For the punchline of our lives. The deliverable. Without that, it is simply a life of always preparing but never coming to the table with an offering. So listen in to this interview and we believe you will be significantly inspired and empowered to do just that - Deliver. Connect with Michael at www.MichaelJR.com.
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The Kevin Miller Podcast 
