This Week in Startups

Growth Hacks for Startups from Elliot Shmukler of InstaCart, LinkedIn and now Anomalo | E1926

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Apr 5, 2024
Guest
Elliot Shmukler
Elliot Shmukler, a growth expert who has worked with Instacart and LinkedIn, shares insightful growth tactics for startups as the founder of Anomalo. He highlights the power of referral programs and unconventional methods to attract users. Elliot discusses the transformative impact of operational efficiency on business growth and the importance of fostering user pride. He also delves into the challenges of data integrity and how leveraging AI can help startups navigate complex data landscapes for better decision-making.
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ADVICE

Pre-Product Market Fit Growth

  • Focus on acquiring initial users through direct outreach and unscalable methods before achieving product-market fit.
  • Don't prioritize scaling strategies until you have a core group of passionate users.
INSIGHT

Growth Before Product-Market Fit

  • Applying growth tactics before product-market fit is ineffective and wastes resources.
  • Without a core user base, there's nothing to amplify, making growth strategies futile.
ANECDOTE

Early User Acquisition

  • Instacart's initial users were acquired through direct, in-person conversations at grocery stores.
  • Uber initially acquired users by offering rides at sporting events, manually connecting with people who needed their service.
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