This Week in Startups

Growth Hacks for Startups from Elliot Shmukler of InstaCart, LinkedIn and now Anomalo | E1926

Apr 5, 2024

50:20

Snipd AI

Elliot Shmukler, former executive at InstaCart and LinkedIn, shares growth strategies for startups with Jason. They dive into powerful referral programs, 'Give to Get' tactics, and the importance of word-of-mouth. Explore AI strategies, optimizing funnels, and geographic expansion hacks. Anomalo's use of AI in real-time data accuracy detection is also highlighted.

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Quick takeaways

Word of mouth is crucial for startup success, referral programs are effective growth drivers, conversion rate optimization is essential.

Deep dives

Word of Mouth is Vital for Startup Growth

Phenomenal word of mouth is crucial for startup success. People telling their friends about a product is the number one growth channel. Geographic word of mouth played a significant role in the rapid expansion of Instacart's user base.

Investment in Account Creation

01:04

Phenomenal Word of Mouth Drives Product Success

00:42

Introduction

2min

Strategies for Acquiring Initial Users and Driving Growth

8min

Maximizing Business Margins and Efficiency with NetSuite by Oracle

2min

Product Status, Viral Features, and Referral Programs

9min

Enhancing Online Shopping Experience and Growth Strategies for Products

3min

Optimizing Funnels and Sign-Up Methods for User Engagement

7min

AI Strategies for Startup Growth and Managing Duplicate Accounts at Scale

3min

Growth Hacking and Geographic Expansion Strategies

14min

Exploring Language Models and Data Analysis Tools

3min

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Timestamps:

(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.

(2:33) A primer on modern-day growth for startups from expert Elliot.

(6:20) Why referral programs are so powerful

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(11:39) The 2nd best thing you can do for the growth of your startup!

(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.

(25:45) The most effective sign-up practived today.

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

(31:52) The balance of adding friction in the user sign-up process.

(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.

(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

Check out Anomalo: https://www.anomalo.com/

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Follow Elliott:

X: https://twitter.com/eshmu

LinkedIn: https://www.linkedin.com/in/eshmu/

Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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