Growth Hacks for Startups from Elliot Shmukler of InstaCart, LinkedIn and now Anomalo | E1926
This Week in Startups
Intro
This chapter explores the vital role of word of mouth as a growth engine for startups, highlighting how successful products draw enthusiastic users who promote referrals. An upcoming guest with expertise in growth strategies is introduced, hinting at valuable insights into effective marketing tactics.
This Week in Startups is brought to you by…
NetSuite. The number one cloud financial system, bringing accounting, financial management, inventory, and HR, into ONE platform. Giving you ONE source of truth. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist
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Hubspot. Join thousands of companies that are growing better with HubSpot for Startups. Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
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Timestamps:
(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.
(2:33) A primer on modern-day growth for startups from expert Elliot.
(6:20) Why referral programs are so powerful
(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist
(11:39) The 2nd best thing you can do for the growth of your startup!
(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.
(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.
(25:45) The most effective sign-up practived today.
(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
(31:52) The balance of adding friction in the user sign-up process.
(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.
(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.
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Check out Anomalo: https://www.anomalo.com/
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Follow Elliott:
LinkedIn: https://www.linkedin.com/in/eshmu/
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist
(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Twitter: https://twitter.com/TWiStartups
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